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Is company culture really what it seems? In a company, culture refers to the attitudes and behaviors of its employees and as a whole. The corporate culture has grown in importance in recent years as more and more people want to feel close to their colleagues, and more and more people want to have a better work-life balance. Companies are also expected to provide a pleasant work environment, with social mixers and modern values.

A healthy culture at work is critical for success, according to 94% of entrepreneurs and 88% of job seekers.

In this article, we will discuss how we can build and maintain company culture within your business regardless of business changes or turnovers:

How Does Company Culture Work?

Companies may intentionally cultivate their culture or their culture may develop over time as a result of a series of decisions. In a good company culture, employees know what’s expected of them, so they follow the concepts that the organization sets out for them. In order to intentionally cultivate a company culture, you need to have a purpose that your employees understand. What drives your company forward? How do you motivate yourself to keep working on your business and to help people develop within your company? Your audience’s perception of your business is closely linked to your employees’ perception of it.

Use values as marketing collateral

It’s not enough to communicate your company values in an interview or a meeting. Use them as marketing materials and share them online! As these values become imprinted in the minds of your customers and employees, you can start taking further steps to strengthen the company culture and translate these values into action. It might be a difficult task to decide on your company’s values, that is why taking the time to do so is very important.

Build a sense of excitement

Flying everyone to France for a weekend won’t make any difference if you’re not taking action every single day. Taking time to appreciate the small victories in the company will make people feel appreciated and proud of their accomplishments. Organize a monthly meeting in which everyone gets a shoutout, and celebrate small events like employee anniversaries and birthdays. Build trust and solidify relationships with your team members.

Silence is an indication of a weak company culture

If you don’t hear the occasional laugh around the office, you’re noticing a weak corporate culture. This is not an endorsement of inappropriate behavior, but rather a reminder to people to assess the situation and recognize when it is appropriate to joke and when it is not. Having a casual atmosphere doesn’t equate to inefficiency. Understand how to read between the lines when it comes to evaluating employee satisfaction. Keeping your employees united behind the company’s goals is essential.

Maintaining company culture isn’t just your responsibility

Don’t try to do everything by yourself.  The lack of involvement in the company’s culture is a red flag in your team. Each employee has a role to play in the overall atmosphere of the company. A busy employee cannot be forced to attend a coffee meeting, but he or she can be encouraged to be friendly and kind to their team. It is important to distinguish between toxic friendships at work and a balanced relationship with your team members. Incorporate everyone into office activities and keep judgment and negativity out of the office, so everyone can be free to talk.

Social events are essential

When you examine your competitors’ social media pages, you might notice a pattern: they all post pictures from social events where something worthy of sharing happened. Plan monthly company brunches, company trips, or karaoke nights! Make a space where people can socialize rather than be confined to their desks.

Social events are often very successful in building and maintaining company culture. You just need to set a date and come up with an engaging idea. Take advantage of these events to build a brand that takes care of its employees as a core value!


It takes time and effort to build a company’s culture, so investing in its values and employee satisfaction will be incredibly rewarding. Your company’s culture matters greatly in attracting and retaining employees.